26TH FEBRUARY - 2ND MARCH 2018

The Top 4 Event Categories for Social Media Week Lagos 2017

The Top 4 Event Categories for Social Media Week Lagos 2017
February 25, 2017 Torinmo Salau
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These are the top 4 event categories which features a central stage for keynotes and panels, workshops, masterclasses and presentations. These events also provide ideas, insights and inspiration to help people and businesses understand how to achieve more productivity in a hyper connected world.

Business

Networking

Building The Next Billion Naira Business: 4 Things You Must

Hosted by MainOne

Building The Next Billion Naira Business: 4 Things You Must Know is a capacity building workshop that will equip entrepreneurs and small businesses with the skills required to grow successfully.

 

Fund A Startup: A Guide To Becoming An Angel Investor

Hosted by Lagos Angel Network

This executive level talk will take prospective angels through the basics of business angel investing. How to source deals. How to build a portfolio. Startup valuation. Startup due diligence. LAN will also provide resources and tools it uses for making investments in startups.

 

Leveraging Instagram Stories And Snapchat For Business

Hosted by The Social Atelier

The session will highlight the ways in which video can be used to connect with potential customers on social media and lead to all important customer conversions. It will showcase important case studies on how companies and individuals have used video content tools to reach mass audiences and explore ways that companies of any size can employ the same methods with little to no budget.

Culture

Agro-Innovation: How Technology and Digital Tools Will Stimulate Agriculture In Africa

Hosted by Ideate for Africa

This session will feature individuals in the agriculture industry using digital technology and innovation to redefine agriculture on the continent. Target participants include agro entrepreneurs, tech enthusiasts, and individual interested in exploring the immense opportunities in the agro space.

 

Creative industries In Africa: Exploring The Impact Of Social Media On Design And Culture

Hosted by VR Creative Agency, Fashion Africa Now & APYA Productions

The session consider the importance of social media for the Creative Africa scene & the importance of the African perspective in the social media scene. We will also look at the importance of representing diverse voices and African perspectives in media.

 

Marketing Arts and Culture In Digital Lagos

Hosted by Book Buzz Foundation

The Marketing Arts and Culture in Digital Lagos panel will explore how leaders in Lagos’s arts and culture community are using technology to promote their cause and how technology has helped them garner the support they need.

Media and Marketing

Startups

How Live Video Can Transform African Storytelling

Hosted by CNN Africa

Live video is rapidly changing the journalistic storytelling landscape through social media sites such as Instagram, Facebook and Snapchat. CNN Africa’s Stephanie Busari hosts How Live Video Can Transform African Storytelling a panel with digital influencers on the continent to discuss the impact of video and how it can be used to create dynamic storytelling.

 

Programmatic Marketing: The Future Of Digital Media In Africa

Hosted by Eskimi

Eskimi hosts Programmatic Marketing: The Future of Digital Media in Africa, an event to introduce the definition of programmatic in the African context. The event will educate attendees about the basics of programmatic buying, audience planning, performance optimisation, rich media and conversion management and share case studies from Nigeria and abroad.

 

The Rise Of Podcasts: The New FM

Hosted by Pulse Nigeria

The Rise Of Podcasts: The New FM panel will explore the rise of narrative storytelling and reporting and interactive journalism with some of Pulse Nigeria’s top podcast hosts and new media producers.

Tech

Technology

Become A Kick Ass Tech Mum

Hosted by Mofolusade Sonaike

Become a Kick-Ass Tech Mum will walk attendees through a transition from employee to business owner and teach stay at home mums how they can build a profitable online business. Mothers and homemakers who run their own businesses (or would like to run a business) and want to improve their productivity with social media are invited to attend.

 

Using Technology To Make Your Writing Pay

Hosted by WordsAreWork (WAW)

In this Masterclass, we elucidate how the use of apps, template-generating software, writing and editing programs, and social media, can be employed in earning money from writing. Writers who have earned, are earning, and plan to keep earning money by digital writing will be available to share their success tips and tactics.

 

Connected African: Empowering Girls With Tech

Hosted by Purple

Connected African: Empowering Girls With Tech is a masterclass panel featuring experts in technology and gender issues discussing tactics for improving gender representation online. The online offerings from Purple (Purple Academy and the Purple Social Network) will also be used as a case study to determine what needs to be done to make the online space more female-friendly.

 

To learn more about the innovation across lagos at Africa at large be sure to attend #smwlagos 2017. Register here: https://socialmediaweek.org/lagos/attend/

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