The biggest shift in internet technology in the past decade has been the rise in video content.
Brands are looking to video as a central part of their marketing campaigns and content creators know that video is essential media for engaging current and future audiences.
“By 2019, 90% of Internet traffic will come from video.” – Cisco
As it was with traditional video, online video is arguably the universal format for instantaneous connection and the communication of ideas, messages and agendas to people across great distances, and advancements in mobile technology along with video sharing tools have made video creation easier than we could ever have imagined.
Here are 6 tips for creating great online videos from the masterclass Online Video 101: How To Speak The Global Language of Online Video.
Determine your value proposition because that’s what really matters to your audience.
Create a story and a flow for your video.
Follow video best practices.
Brand your online pages effectively.
Give your videos great titles, descriptions and tags to make them more discoverable in search.
Use attractive thumbnails and well-designed preview images.