#SMWLagos 2018 Day 1 – A Roundup of the Day’s Top 5 Events

#SMWLagos 2018 Day 1 – A Roundup of the Day’s Top 5 Events
February 26, 2018 toka
Day 1

We are excited to have kicked-off the #SMWLagos 2018 week-long events at the Landmark Event Centre, Victoria Island, Lagos. Did you miss Day 1? We’ve got you covered! Here’s a round-up of some of the day’s top events for your learning pleasure.

Day 1

  • Future of Broadcast Media: A Conversation with John Momoh, Chairman Channels TV: Attendees took a deep dive into the Future of Media with a candid on-stage interview featuring John Momoh, Chairman of Channels TV. His interviewer was Claudine Moore, an award-winning global PR executive and Managing Director of C. Moore Media. His interview focused on journalism, trends and best practices. On the rise and spread of fake news, John Momoh opined that ‘’Fake news is not news. For reliable and balanced news, people should look out for brands they can trust.”



  • Banking the Unbanked: Lessons from Informal Financial Services: How can more opportunities be created for people to save and borrow in developing economies? Can banks provide financial services to people with low literacy level? These were some of the important questions answered by panelists at this financial inclusion panel. Some key learnings from this panel include: “Banks should create products that are adaptable to everybody, especially small and medium enterprises (SMEs) and rural dwellers.


  • PR & Branding: Challenging Africa’s So Called ‘Shithole’ Narrative: This panel brought together a cross-section of top PR and Communications professionals from Europe, US and Nigeria to discuss reputation management, global perceptions and the role of communications to advance the development of the African continent. According to JJ. Omojuwa “There is an intentional obsession (by western media) with what is negative about us (Africa)” Do you agree or disagree? Tweet with the hashtag #SMWPRAfrica to join the conversation.


  • NXT Level Conversations: Artyrama in Conversation with Peju Alatise: At this AfricaNXT event, Artyrama and Nigerian Visual Artist Peju Alatise discussed the importance of collaboration in the art world. It will interest you to know that Peju Alatise says ‘’Social media immediately opens up your art to the world” so if you are an artist, you definitely want to incorporate social media into your strategy of going global.

There are so many events lined up for the week, be sure to check out the full schedule and maximise your #SMWLagos 2018 experience. You can also join the conversation on social media by using the hashtag #SMWLagos.


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