AFRIKA21 was conceptualized as a media and production outfit that could take a multidisciplinary approach to promoting a new vision of Africa in the 21st Century. AFRIKA21 produces online content, multimedia events and public programming with the expressed purpose of reframing the conversation around Africa, creating awareness of the opportunities that exist on the continent and encouraging collaboration. As a consulting agency and production house, programming includes AFRIKA21 Radio, an on-going panels series at the annual South By SouthWest Conference and The AFRIKA21 Mixtape Project. AFRIKA21 works with institutions, organizations and brands looking to engage Africans on the continent and in the diaspora. AFRIKA21 is a subsidiary of SHAE Creative, Inc whose other properties include Society HAE and The Create Fund.