Guest Post: 14 of the Most Viral Video Campaigns in Nigeria
In 2017, video content is predicted to represent a whopping 74% of all internet traffic and 80% of the same in 2019. Research shows that including video on a landing page can increase conversion rates by up to 80% and that 92% of mobile video consumers share videos with others!
Forward thinking brands continue to harness the power of video due to its remarkable growth and potential to impact consumer behaviour across different platforms.
Do you need inspiration for your brand’s online video campaigns? Want to see how brands have communicated their value to Nigerian consumers through video over the years?
Join me on a trip down memory lane, as we take a look at some of Nigeria’s most viral video campaigns. Watch out for the use of comedy, celebrity, animation, music and relatable real life situations.
1. Airtel – Life Without Data
- Closeup Nigeria – Make Your Move Competition with Davido
- Etisalat Nigeria – Can You Hear Me?
https://www.youtube.com/watch?v=LWz7s7pvPH4
- BBC Media Action – Get Involved in Government with Stephanie Okereke-Linus
https://www.facebook.com/StoryStoryVoicesFromTheMarket/videos/911535585590872/
5. MTN – “I don Port” commercial feat. SAKA
6. UBA – Know Freedom with UBA Cards
7. Google – Stay in the know
https://www.youtube.com/playlist?list=PLeE0t_ytsRIp4Yo5NXECwoEc5bqgnSQt3
8. Konga – Black Friday 2016, Yakata, You Deserve Discounts
9. Peak 456 with Emmanuella
10. God is Good Motors TV Commercial
11. GTBank – Brazilian Kpomo
12. GLO – TGIF with Wizkid
13. Jumia Nigeria – Harlem Shake (Wizkid: Beat of Life Version)
14. Shell – Best Day of My Life
https://www.youtube.com/watch?v=eCs8kqUng4s
To learn more about the innovation across Lagos at Africa at large be sure to attend #smwlagos 2017. Register here: https://socialmediaweek.org/lagos/attend/
Guest Post: 14 of the Most Viral Video Campaigns in Nigeria