Written by: Torinmo Salau

Social Media Week Lagos 2018 is themed “Closer”.  This year’s conference promises to uncover how technology helps people find their individuality while also fostering community, thereby transforming the world into a global village.

Here are five reasons to be revved up about SMW Lagos in 2018

  •         Hello AfricaNXT – A new experience for 2018, the goal of Hello AfricaNXT is to promote creatives and artists who are contributing to the economic development of Africa. It presents creative innovators with the avenue to share their products and services through brand exhibition.


  •         Eat and Dance to the Beats – nothing is better than a warm mix of food and music. The Afrobeats and Eats Fest is the right opportunity to relax over a sumptuous dish to reverberating music. It is no doubt a chance to network and connect people and even find a potential business partner.


  •          #launchedinafrica – this is a golden opportunity for startups to showcase themselves and connect with potential customers and end users. Budding entrepreneurs can tap into the teeming audience largely made up of professionals in media, tech and marketing that will grace the week-long conference. Apply and be one of the 16 early stage startups reaching out to the most diverse demographic which cuts across different job levels, company size and industry sectors.


  •         #ShopAfrica PopUps – the #ShopAfrica is for everything and anything fashion! It’s an avenue for fashion designers, stylists, curators and enthusiasts to interact and sell their products and services. It also caters especially to local brands by creating a platform to converge with international labels.


  •         Exciting Conference tracks – this is the major highlight of the event, which features keynotes, presentations, panels, and masterclasses geared towards sharing ideas and information. There are 6 tracks which include Future of Media, Music Industry, Emerging Ideas and Trends, African Women in Tech and Travel & Tourism. This year’s conference will fully engage the theme ‘Closer’ across all the tracks as it discusses what’s next on Africa’s media landscape, the impact of media tech on the booming music industry in Africa. 

Read up on more details about SMW LAGOS 2018. Or sign up to be a brand partner today.


Written by: Torinmo Salau

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