“Across the digital landscape, publishers can without restrictions stream live with a sense of immediacy, spontaneity, even fun, with comments and emojis flying over the screen like music notes. Many who formerly watched traditional news broadcasts now look to...
Social Media Week Lagos 2017 has been awesome. From panel discussions & masterclasses to the networking events and pop ups, there has been ample opportunity for every attendee to learn, share & network. I am passionate about modern marketing and all the...
The New Marketing Mix – Followers, Influencers & Hashtags: Using Social Media to Promote Film & TV event spotlighted creative and innovative ways to use social media to promote film and TV. According to Biola Alabi Media, it is quite clear that social media...
The biggest shift in internet technology in the past decade has been the rise in video content. Brands are looking to video as a central part of their marketing campaigns and content creators know that video is essential media for engaging current and future...
The Co-world is a new world, a world where consumers have become more empowered by technology. In the co-world, engaging consumers will require branded experiences rich in content that strengthen contextual involvement and consumer connection as consumers will consume...
