At the time digital marketing became a thing in our market, we were bothered about the most trivial things. Brands’ banters revolved around being everywhere online and we often heard phrases like; “I want my ads to show like Jumia and Konga”, “I’d like us to be everywhere on Linda Ikeji’s site; many people go there”.

With growth and more penetration, digital marketing has moved from that place to be more performance based, with direct metrics tied to every action intended and this created the need for digital marketing enthusiasts to find all the best tools and strategies to work it out correctly. Hence, this masterclass!



It was hosted by EIE in partnership with USAID and facilitated by Osaze Osoba of Localized Digital. He walked us through four social goals that every brand should aim at achieving:

  1. Build Awareness
  2. Grow community base (on CS related issues, new product ideas, product updates…)
  3. Drive traffic to website or app
  4. Establish thought leadership

The speaker went in on each of these goals explaining the strategy for achieving them, how to measure effectiveness and the right tools to use.

Knowing it would be necessary to provide this information for everyone to have the opportunity to go back to for reference, the document containing all the details for each of the social goals can be downloaded here. Plus, if you have more questions about all things digital marketing, send a tweet with the hashtag #AskOsaze and he will respond with a video giving you all the answers you could possibly need.

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