Content is king! It is a vital part of building any value-driven community. Therefore, it is important to produce and share quality content that is empowering and inspiring. There are different forms of content – blog posts, podcasts, webinars, and short videos amongst others.

Creating the Perfect Content X Community Formula was a masterclass hosted by The Assembly, an innovation hub for emerging entrepreneurs, professionals, and independent businesses in the creative and fashion industry. The session was facilitated by Damilola Odufuwa, editor in chief of Konbini Africa. She kicked the masterclass by sharing some personal information about herself and a brief introduction about Konbini.

To create the perfect content, invest in good imagery and premium videos to differentiate and promote your product. “Great content has a distinct tone and voice,” said Odufuwa. She further highlighted the importance of establishing your niche; it helps you to focus on content that is relevant to your target market.

To build a viable community, it is critical to make your content audience driven. Engaging with your audience enables you to position yourself as a key influencer. “Social media is a key component of building a community. Having a website is great but people access your content on mobile first which is via either Facebook, Twitter or Instagram,” she said. Creating a two-way dialogue with your audience fosters more social experience amongst your community.

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