Troyka took over the Masterclass Suite at Social Media Week and gave a glimpse into their new techniques in advertising and marketing. Advertising is finally moving away from being a post-production event to being a part of the manufacturing process. This is because...
The Co-world is a new world, a world where consumers have become more empowered by technology. In the co-world, engaging consumers will require branded experiences rich in content that strengthen contextual involvement and consumer connection as consumers will consume...
