STORIES: With Great Influence Comes Great Responsibility


2019 Conference Theme

STORIES: With Great Influence Comes Great Responsibility

“The stories we tell, consume and share have the potential to shape who we are and what we become. The number of social media users worldwide in 2018 is 3.2 billion, up 13 percent year-on-year. By 2020 almost 5 billion people will be connected. Given its scale, social media has become the world’s most influential storytelling platform. Whatever form they take, the stories we tell through social media have the power to reach and influence more than 60% of people on the planet.” – Toby Daniels, Founder, Social Media Week

African culture and tradition is rooted in storytelling. Historically this has been our primary way of communication. Our stories serve as a reference point and are integral to our identity as Africans. Our use of story as a tool beyond communication has always been paramount. The current digital paradigm however has allowed for the amplification of our stories and enabled us to have tremendous impact beyond our communities, our countries and the continent’s borders. It is also the case, that with this impact comes great responsibility and an obligation to use our collective
influence to move Africa forward.

At #SMWLAGOS 2019 we’ll take a deep dive into the power of the stories we tell and how as content creators, policymakers, brands, journalists and citizens we can influence our community, customers, audience and constituents for the greater good.